Marketing tech in financial services

Added Title

Finex folio

Authors

Reynaldo C. Lugtu Jr., De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

News Article

Source Title

BusinessWorld

First Page

S2/1

Publication Date

3-15-2024

html

Recommended Citation

Lugtu, R. C. (2024). Marketing tech in financial services. BusinessWorld, S2/1. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/13039

Disciplines

Finance and Financial Management | Marketing

Note

Published under the column Finex folio

Keywords

Marketing—Data processing; Marketing—Technological innovations; Financial services industry—Technological innovations

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