Entrepreneurial challenges in the current Philippine independent cinema scene
College
College of Liberal Arts
Department/Unit
Literature, Department of
Document Type
Article
Source Title
La Consolacion College Manila Review
Volume
6
First Page
19
Last Page
28
Publication Date
7-2011
Abstract
This paper sought to research the probable ways by which independent films can be successfully marketed and become a potential moneymaker despite its seemingly non-commercially viable and hardly explored marketable qualities. It was also tackled in this paper out-of-the-box entrepreneurial strategies in promotions, marketing, advertising, sales and distribution of these independent films. It also analyzed the experiences of produce/filmmakers who continuously do their best to reconcile the 'aesthetic' and the 'commercial' aspects of the film in order to survive box office challenges, not to mention formulations and implementations of a specialized cooperative which has so far gained ground in displaying entrepreneurial promise for the future of independent cinema.
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Recommended Citation
Casaje, C. P. (2011). Entrepreneurial challenges in the current Philippine independent cinema scene. La Consolacion College Manila Review, 6, 19-28. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/12859
Disciplines
Film and Media Studies
Keywords
Independent films—Philippines; Motion picture industry—Philippines
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