Defining a Filipino heritage brand in the digital age

Authors

Paz Esperanza T. Poblador, De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Source Title

DLSU Business Notes and Briefings

Volume

3

Issue

1

First Page

1

Last Page

8

Publication Date

1-2015

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Recommended Citation

Poblador, P. T. (2015). Defining a Filipino heritage brand in the digital age. DLSU Business Notes and Briefings, 3 (1), 1-8. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/12374

Disciplines

Business | Marketing

Keywords

Branding (Marketing)—Philippines; Heritage tourism—Marketing—Philippines

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