A holistic approach in measuring customer experience

Added Title

Managment action

Authors

Reynaldo C. Lugtu Jr., De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

News Article

Source Title

The Manila Times

Volume

125

Issue

198

First Page

B2

Publication Date

4-25-2024

html

Recommended Citation

Lugtu, R. C. (2024). A holistic approach in measuring customer experience. The Manila Times, 125 (198), B2. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/11836

Disciplines

Marketing

Note

Published under the column: Management action

Keywords

Consumer behavior; Customer loyalty

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