Perceived values as determinants of in-app purchase intentions in mobile games

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

Conference Proceeding

Source Title

The 7th National Business and Management Conference

First Page

1021

Last Page

1036

Publication Date

11-2019

Abstract

Despite the growing use of mobile game applications, revenue in-app mobile game purchases remain relatively small in percentage. Little information is available on the motivation of mobile game players to spend in-game applications. This paper explores the determinants of in-app purchases using the perceived value model in the context of mobile game applications. The study utilized the response of 117 game players belonging to the smartphones-using group age. Linear regression was used to determine the relationships of perceived values (playfulness, access flexibility, connectedness, good price, and value for money) to in-app purchase intentions. Results showed that only the rewards derived by mobile game players from playing the game were the only factor positively affecting in-app purchase intentions. Future studies can further explore other factors affecting the motivation of mobile game players in purchasing in-app.

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Disciplines

Computer Sciences

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