A statistical research data analysis about consumer preference on online food delivery

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Archival Material/Manuscript

Publication Date

2020

Physical Description

11 pages

Abstract

Given the increase of restaurants and food hub in the Philippines, one brand that is breaking the online delivery industry has been analyzed. It successfully brought food delivery system, tapping on the digital features like website and mobile applications. Targeting the young professionals aged 25-34 years old, working urban professionals who spend most of their time in the offices and has no time to prepare their own meals; online food delivery revolves around the new manifesto in marketing: service.
This case study highlights and tries to understand each consumer’s preference based on total successful order amount, mode of payment (cash or online payment/credit card) and order channel (website or mobile app) based on customers’ geographical locations (cities in Metro Manila and Cebu) and customer type (old or new).

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Disciplines

Marketing

Keywords

Consumers' preferences; Food delivery services; Marketing; Internet marketing

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