Theory of planned behavior in predicting entrepreneurial intentions of select DLSU entrepreneurship students

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Document Type

Conference Proceeding

Source Title

12th Global Business Conference

Volume

8

First Page

237

Last Page

250

Publication Date

3-2-2019

Abstract

Youth entrepreneurship is gaining an increasing focus because of the enormous potential to contribute to economic growth and nation building. The focused of this study was to determine the entrepreneurial intention of select DLSU entrepreneur students using the Theory of Planned Behavior of Ajzen. Entrepreneurial Behavior was the dependent variable, while Attitude toward the behavior, Subjective norm, and Perceived Behavioral Control were the independent variable. These variables were used to determine if there were any correlational effect to the entrepreneurship intention and behavior of the student to pursue the action of starting the business venture.
Target respondents were Entrepreneurship students of DLSU that were enrolled in business plan writing course or have taken the course, previously. They were between the ages of 18-24 years old, both male and female, students both in Taft and Laguna Campus.
Research methodology performed was quantitative analysis through descriptive statistics and regression, and used online, self-administered survey instrument utilizing Google Forms, sent to select students of the Undergraduate Entrepreneurship Program in DLSU, targeting about 100 respondents.
Test results proved that there is a significant effect among all variables. Perceive Behavioral Control, Subjective Norm and Attitudes, and Entrepreneurial Intention.

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Disciplines

Entrepreneurial and Small Business Operations

Keywords

Entrepreneurship

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