A study of consumer and customization from the point of view of an experience

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Source Title

ICIC Express Letters 10(2) : February, 2016. p. 463-470

Publication Date

2016

html

Keywords

Customization; Factor analysis; t-test (Statistics); Production engineering; Manufacturing process

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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