A psychographic study on Filipino children's behavior as consumers and as an emerging primary market

Authors

Renato M. Lee

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Publication Date

1995

Publisher

De La Salle University

Physical Description

73 leaves

html

Recommended Citation

Lee, R. M. (1995). A psychographic study on Filipino children's behavior as consumers and as an emerging primary market. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/10472

Note

CBE #19 RP (URCO) 1993-1994

Keywords

Consumer behavior; Child consumers

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall