Teach & Go Consultancy Services: A food safety training partner for micro and small food enterprises in South Luzon

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Source Title

Journal of Global Business

Volume

10

Issue

2

Publication Date

2021

Abstract

According to the 2018 census of Philippine Business on Food Service Activities, 44,487 foodservice establishments in the Philippines. Dominated mainly by restaurants and mobile food service activities, the cost of food safety training in the Philippines ranges from as low as Php 1,000.00 for individual basic training to high as Php 40,000.00 for individual basic training and certification. Two customer segments were identified: food business owners and food handlers. Using a value proposition canvas, they have identified customer gains and pains matched with pain relievers and gain creators, resulting in a service business concept of cost-effective training, flexible modality, and providing consultation to pass certification exams.
Teach & Go Consultancy Services aims to provide affordable solutions in training and retraining on food safety and sanitation following the Food Safety Act of 2013, provided by a master trainer who is a microbiologist and a textbook author. The program shall include guidance on the preparation of manuals, assistance during the accreditation process, and discount on reference books to help sustain their food enterprise.
Using the Lean Canvas model adapted from the Wadhwani Foundation, the proponents have identified the problems, solutions, unique value proposition, unfair advantage, customer segments, existing alternatives, key metrics, high-level concepts, channels, early adapters, cost structure, and revenue streams. Overall, the total revenue of Php 58,633.00 shall be realized from a Php 100,000.00 capital contribution among the five proponents with payback in 2.5 months.

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Disciplines

Entrepreneurial and Small Business Operations | Food and Beverage Management

Keywords

Food—Safety measures; Safety education; Safety consultants

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