A framework for effective marketing information systems

Authors

Emmanuel Francis E. Javier, De La Salle University, Manila
Ronaldo V. Polancos, De La Salle University, Manila
Ping Ling Zeng, De La Salle University, Manila

College

Gokongwei College of Engineering

Department/Unit

Industrial Engineering

Document Type

Article

Source Title

Proceedings of the 12th DLSU science and technology congress

First Page

271

Publication Date

2011

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Recommended Citation

Javier, E. E., Polancos, R. V., & Zeng, P. (2011). A framework for effective marketing information systems. Proceedings of the 12th DLSU science and technology congress, 271. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/10017

Keywords

Management information systems; Marketing -- Data processing

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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