An integrated marketing communications campaign for Refuse PH

Added Title

Refuse

Date of Publication

1-7-2022

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Advisor

Dave Vincent Mangilet

Defense Panel Chair

Raymond Vergara

Defense Panel Member

Segundo Barrameda
Franchesca De Mesa

Abstract/Summary

The zero-waste industry is still in a start-up stage although people are showing interest in zero waste or sustainable lifestyle and products (Nielsen, 2018; Bautista, 2019). With the emerging interest in eco-friendly and sustainable products, Refuse PH was established.

Refuse PH is a zero-waste concept store which aims to provide locally sourced eco-friendly and zero-waste products to customers. The company’s goal is offer customers a greener alternative for frequently purchased goods to help reduce waste and eliminate carbon footprint, and to also invest in sustainable practices.

As Refuse PH has been affected by the current situation caused by the pandemic, they closed their physical stores in 2020 and with that they are trying to start all over again with a new concept for the people.

To help the brand, different activities, online and offline will be created to push awareness, traffic, and sales for Refuse Ph. Aside from the online efforts with the use of the brand's social media assets, it is also suggested to create an e-commerce website and utilize bundling, sale promo to attract current and potential customers of the brand.

Abstract Format

html

Language

English

Format

Electronic

Physical Description

87 leaves, color illustrations

Keywords

Green marketing—Philippines

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Embargo Period

2-2-2022

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