Date of Publication

7-19-2024

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

Subject Categories

Business | Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Advisor

Dr. Miguel Paolo Paredes, DBA

Defense Panel Chair

Jose Luis R. Liongson

Defense Panel Member

Iris Ostrea

Christian Nicomedes

Abstract/Summary

Mental health issues in the Philippines have long been stigmatized and under-addressed, but recent developments have brought attention to the need for comprehensive support and services. The Philippines faces significant challenges in mental health care, including limited resources, increasing prices, socio-cultural stigma, and a shortage of mental health professionals and facilities. Mental health disorders affect a significant portion of the population, exacerbated by factors such as poverty, natural disasters, and cultural beliefs.

This marketing campaign tries to address the challenges being faced by the brand through the proposed set of activities and programs that can be done and implemented. By the end of this campaign, TMPS aims not only to increase company sales and revenue but to foster a community that promotes mental health awareness and encourages individuals and communities to embrace and make mental health a priority leading to a healthier and more resilient society.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Mental health services—Philippines—Marketing

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Embargo Period

7-19-2025

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