Date of Publication

6-2-2021

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Thesis Advisor

Geraldine Bernardo

Defense Panel Chair

Mary Margaret Que

Defense Panel Member

Angelique Blasa
Maricel Balatbat

Abstract/Summary

The study focused on the concept of strategy and all its facets and principles as applied in a business model. Competitive strategies shall be determined so that the company being studied can enjoy a competitive advantage over its rivals in attracting customers and earning above-average profits, return on investment, and shareholder value to include both environmental and social dimensions. Results show that the significant problems the company is facing are the low inventory turnover, lack of structure in the organization to handle overall Marketing and Operations, missing important IT systems within the organization, and the reliance of business operations on a single trusted supplier. Proposed strategic plans were then crafted, considering the company's competitive advantage, capabilities, and limitations.

Abstract Format

html

Language

English

Format

Electronic

Physical Description

x, 103 leaves, color illustrations

Keywords

Strategic planning

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Embargo Period

4-15-2022

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