Date of Publication

2023

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations | Transportation and Mobility Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Thesis Advisor

Dr. Dennis Berino

Defense Panel Chair

Dr. Raymund Habaradas

Defense Panel Member

Dr. Jaime Cempron
Ms. Angela Marie Aure

Abstract/Summary

Abstract:

This paper aims to establish how Ninjavan Philippines Operations Unit will improve its parcel delivery or network speed in order to retain and attract new customers and improve on its reputation.

Guided by the cycle of the Plan-Do-Act-Check or PDCA, this action research will first deep dive into the reasons why Ninjavan is suffering an exodus of customers and volume and try to determine what next steps to take to get these volumes back.

The first cycle revolves around showing data on showing the period of volume declines and trying to figure out how to stop the bleeding of customers.

The second cycle will tackle areas of improvement and how Ninjavan will be trying to win back volumes.

This action research will analyze how network speed has an effect on how customers perceive your service to be.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Operations research; Delivery of goods

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Embargo Period

8-2-2023

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