Date of Publication

10-10-2022

Document Type

Insider Action Research

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Thesis Advisor

Maria Victoria Tibon

Defense Panel Chair

Denver Bingski Daradar

Defense Panel Member

Shieradel Jimenez
Cherry Lao


Abstract/Summary

This action research aimed to address the issue of Tops Kitchen regarding the low awareness of the business. During the initial launch of the business, this was its greatest challenge given that it was a business that started during the onset of the pandemic. Collaboration between the proprietor, kitchen manager and the assistant cooks paved a way for the business to really grow and be known; all done with respect to the four steps of action research. It was found out that the social media presence of Tops Kitchen was non-existent, and therefore had no presence and way to get word out regarding the products that the business had to offer. With the collaboration between the kitchen manager and the proprietor, a social media page was eventually created which led to increased foot traffic for the business. However, with the improvement of foot traffic came another issue which exposed the lack of training of the assistant cooks. Through the assistance of the kitchen manager, however, a training program was held which led to the improvement of the operations management skills of the assistant cooks. Through these interventions, Tops Kitchen became a step closer to being a strong restaurant business in the Southern Leyte area.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Internet marketing—Philippines; Restaurants—Internet marketing—Philippines

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Embargo Period

12-10-2022

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