Date of Publication
2-11-2022
Document Type
Marketing Plan
Degree Name
Bachelor of Science in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Honor/Award
Best in Marketing Plan
Thesis Advisor
Jose Luis R. Liongson
Defense Panel Chair
Raymond Allan G. Vergara
Defense Panel Member
Jose Luis C. Legaspi
Andrew L. Tuaño
Abstract/Summary
Marketing Plan is set for motion in the first quarter of 2022. The core objectives are aimed towards increasing the sales and market share of GUP, supplemented further by initiatives that are designed to increase their brand awareness, client acquisition and retention, and website traffic. The strategies presented herewith propose executions supported with key messages that highlight their brand image, their services, and the kind of client servicing they can deliver. More than simply promoting the agency and its services, this plan also puts forward other strategies geared towards strengthening the workforce of GUP in order to further their ability to achieve their objectives.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU
Shelf Location
Electronic Copy
Physical Description
142 p.
Keywords
Marketing Plan
Recommended Citation
Alea, A. J., Dela Cruz, R. R., Estepa, C. E., & Galura, M. C. (2022). A Marketing Plan for Ground Up, Inc.. Retrieved from https://animorepository.dlsu.edu.ph/etdb_market/3
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Embargo Period
10-14-2022
