Date of Publication


Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Applied Corporate Management

Subject Categories

Business Administration, Management, and Operations


Ramon V. Del Rosario College of Business


Management and Organization Department


Nominated for Best Thesis

Thesis Advisor

Maricel S. Balatbat

Defense Panel Chair

Patrick Adriel H. Aure

Defense Panel Member

Alvin Neil A. Gutierrez


Grounded by the instrumental-symbolic framework of Kumari and Saini (2018), this research explored the drivers of job-pursuit intention in the fast-moving consumer goods industry amid the pandemic. The instrumental variables discussed in this study are career growth opportunities, work-life benefits, and compensation, while the symbolic attributes examined are corporate social responsibility and career-oriented social media. Other elements tackled in this study are fear of COVID-19, depression from COVID-19, and future career anxiety. A mixed-method approach of Creswell’s (2003) explanatory sequential design was used in this research. Whether a pandemic is occurring or not, findings have confirmed that job seekers are more likely to pursue a job when an employer is attractive, and has desirable career growth opportunities. However, the peri-pandemic study has interestingly shown a rising importance of work-life benefits for job seekers. It also highlighted how instrumental variables, namely compensation, work-life benefits, and career growth opportunities, should be appropriate and adequate to preserve the integral human development of job seekers. As for the symbolic variables, corporate social responsibility is not a statistically reliable predictor, while career-oriented social media does not moderate the effect of employer attractiveness on job-pursuit intention. Future research should be done to deepen insights by integrating new variables that emerged from the qualitative interviews with the instrumental-symbolic framework. They may also opt to test on a wider sample size with varying economic status. Thus, employers can focus on improving variables that will effectively acquire a more competitive pool of applicants.

Abstract Format






Physical Description

ix, 448 leaves


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