Date of Publication

9-21-2021

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Applied Corporate Management

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Honor/Award

Nominated for Best Thesis

Thesis Advisor

Maricel S. Balatbat

Defense Panel Chair

Patrick Adriel H. Aure

Defense Panel Member

Alvin Neil A. Gutierrez

Abstract/Summary

Grounded by the instrumental-symbolic framework of Kumari and Saini (2018), this research explored the drivers of job-pursuit intention in the fast-moving consumer goods industry amid the pandemic. The instrumental variables discussed in this study are career growth opportunities, work-life benefits, and compensation, while the symbolic attributes examined are corporate social responsibility and career-oriented social media. Other elements tackled in this study are fear of COVID-19, depression from COVID-19, and future career anxiety. A mixed-method approach of Creswell’s (2003) explanatory sequential design was used in this research. Whether a pandemic is occurring or not, findings have confirmed that job seekers are more likely to pursue a job when an employer is attractive, and has desirable career growth opportunities. However, the peri-pandemic study has interestingly shown a rising importance of work-life benefits for job seekers. It also highlighted how instrumental variables, namely compensation, work-life benefits, and career growth opportunities, should be appropriate and adequate to preserve the integral human development of job seekers. As for the symbolic variables, corporate social responsibility is not a statistically reliable predictor, while career-oriented social media does not moderate the effect of employer attractiveness on job-pursuit intention. Future research should be done to deepen insights by integrating new variables that emerged from the qualitative interviews with the instrumental-symbolic framework. They may also opt to test on a wider sample size with varying economic status. Thus, employers can focus on improving variables that will effectively acquire a more competitive pool of applicants.

Abstract Format

html

Language

English

Format

Electronic

Physical Description

ix, 448 leaves

Keywords

Employee fringe benefits

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Embargo Period

9-20-2021

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