Date of Publication
2021
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Management of Financial Institutions
College
Ramon V. Del Rosario College of Business
Department/Unit
Financial Management Department
Honor/Award
Nominated for Best Thesis
Thesis Advisor
Atty. Rene B. Betita
Defense Panel Chair
Dr. Junette Perez
Defense Panel Member
Mr. Edralin Lim
Mr. Arwin Layson
Abstract/Summary
This study determined the impact of behavioral factors on retail investors’ decision making during the COVID-19 pandemic. The study used 4 groups of behavioral factors which are the following: Heuristic Theory, Prospect Theory, Market Factors, and Herding Theory.
The sample size is 154 retail investors residing in Makati, Parañaque, and Quezon City, covering the period, January 2020 to October 2020. In this study, data was collected through an online survey using a 6-point likert scale. It was then tested in a software called Statistica in order to analyze the data using Mean Analysis and Normalization.
Overall, behavioral factors are influential towards the decision-making of retail investors with the Fluctuation in the Stock Index showing the most impact. It was also shown that the COVID-19 pandemic does bring out irrational behavior out of investors, in the sense that their irrationality causes them to behave extremely careful and rational.
Abstract Format
html
Language
English
Recommended Citation
Jacaria, J. M., Paredes, M. S., Quismorio, M. S., & Exconde, G. C. (2021). Behavioral factors influencing retail investors’ decision making during the COVID-19 pandemic: A study on the Philippine stock exchange. Retrieved from https://animorepository.dlsu.edu.ph/etdb_finman/3
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Embargo Period
6-6-2021
