Date of Publication

9-28-2022

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Interdisciplinary Business Studies

Subject Categories

Other Business

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Harvey T. Ong

Defense Panel Chair

Manuel Tanpoco

Defense Panel Member

Roderick Pangindian

Abstract/Summary

The aim of this study is to examine, explain, and describe the impact of Sports Business Resilience (SBR), Innovative Broadcasting Strategies (IBS), and Co-Creation Strategies (CCS) on Sports Consumption (SC) with the added moderating effect of Team Performance (TP) to identify the best possible courses of action to recover from the repercussions of the COVID-19 pandemic to the sports industry. To achieve this, the researchers conducted an interview on a key person in the management of the organization. Results of the study show that SBR affects the occurrence of consumption, IBS impacts accessibility and intention for consumption, and CCS influences fans’ inclination to rewatch and support future games. However, unique from the other variables, only consumption from IBS is disturbed by presence of TP. Thus, the researchers concluded that the proper course of action for SBR is the maximization of trend changes in the aspect of the 4Ps. For IBS, utilizing existing innovative technologies in enhancing the factors of content, perceived usefulness, and ease of use, and minimizing effects of TP. Lastly, for CCS, capitalizing the hedonic engagement and humanitarian interest of consumers.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Television broadcasting of sports; Sports—Economic aspects; Sports spectators; Organizational resilience; COVID-19 Pandemic, 2020- —Influence

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Embargo Period

10-24-2022

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