Date of Publication

2-21-2022

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Entrepreneurship

Subject Categories

Entrepreneurial and Small Business Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Patrick R. Hariramani

Defense Panel Chair

Cristina Teresa N. Lim

Defense Panel Member

Jayme C. Ignacio

Abstract/Summary

Of all the ingredients that Filipino home cooks usually need in their pantry, spices are generally the hardest to find, since you can only find them in specialty stores or through wholesale sellers. Both of which are either expensive or lack quality overall. When you hear “spices”, no store really comes to mind. And because of that; the local market for spices and seasonings was largely underserved due to the lack of retail options.

COYE Inc. wanted to solve this recurring problem that consumers like this regularly have. The company envisioned something that would provide utmost convenience, variety, and availability of spices for aspiring cooks.

Thus COYE Inc. introduced Spice Corner. An online store that eliminated the hassle of sourcing spices from several individual retailers and instead provided the customers with the first online one-stop-shop for all their spice needs. Whether generic or rare spices are needed, Spice Corner will have it all.

The company accomplished their goal of delivering a variety of spices to their customers by recognizing the value of creating original content, localized sales avenues and streamlined distribution channels to gain a better understanding of their market and create healthy relationships both with their clients and suppliers.

Spice Corner even opened themselves up to making original spices to bring a more inventive spice game to the kitchen. This also included numerous holiday themed variety spice boxes which celebrated the importance of good food during the holidays and festivities of the customers.

At the end of COYE’s operating period, with more than 24 spices offered, hundreds of customers served, a handful of sales channels and original content, the company was proud to report a positive post-tax ROI of 72.6% and more than Php113,000 in gross sales.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Entrepreneurship; Spices

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Embargo Period

2-27-2022

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