Added Title

Verdue: #Relief in a sniff
Verdue: Hashtag relief in a sniff

Date of Publication

10-1-2021

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Entrepreneurship

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Harvey T. Ong

Defense Panel Chair

Aida Licaros Velasco

Defense Panel Member

Rivka T. Nagtalon

Abstract/Summary

The terminal year end report is an overview of VERDUE Hinahon Corporation’s business performance throughout the whole practicum under the program of Entrepreneurship. The business sells a variety of two-in-one nasal inhalers with four different scents using organic materials such as essential oils. The business simulation was done on the duration beginning from TERM 1 (A.Y. 2020-2021) up until to TERM 3 (A.Y. 2020-2021)

VERDUE is a company that is managed together by five members namely; SOFIA YZABELLE C. ARCEO, GABRIEL B. DE GUZMAN, GABRIEL B. RAYMUNDO, JEAUSTINE L. SARMIENTO, & SEAN BENEDICT T. SIA. All members have the same vision of introducing a product to the society that relieves stress easily and naturally. The group first found that stress has been a constant problem with the students of De La Salle University - Manila. With that, the group came up with a product that gives a solution to a problem, addressing the problem of dizziness, nasal congestion, and stress. The company’s main objective is to provide customers with products that would help address their discomfort in a fast and natural way. VERDUE Inhalers will first be distributed in our local communities until saturated, then different channels such as online platforms such as Shopee, Facebook, and Instagram. VERDUE Nasal Inhalers is proudly made in the Philippines. The value proposition of VERDUE Nasal Inhalers is the ability for the customers to be relieved in a single sniff. VERDUE Nasal Inhalers aims to cater to certain problems with solutions like: boosting of energy, to calm and soothe the mind, to reduce stress, to clear breathing, to improve focus, and last but not the least, its portability. You may carry our VERDUE Nasal Inhalers anywhere - you can place it in your bag, carry it in your jacket, or just place it in your pocket.

VERDUE Nasal Inhalers is not like an ordinary inhaler because it has a 2 in 1 purpose. Our product will not only have one flavor and one purpose. With the different flavors of essential oils that we will be mixing together, each flavor could treat different purposes. We will have 4 different flavors and it will treat a runny nose, enhance sleep, improve focus and manage stress that most students, professionals and non professionals need to function better daily for the price of PHP 89.00. Furthermore, the company believes that a proper marketing strategy will contribute immense effects on the sales of the business. VERDUE ensures the inclusion of different marketing strategies to have effective promotions. The company aims to utilize the presence of social media. VERDUE values the importance of efficiency and productivity in their business operations. To ensure that the organization will be able to accomplish this, the company has indicated specific rules and regulations during board meetings. The organization made sure to consider not only the members of the company and the suppliers, but most importantly their customers. Thus, the operations of the business would revolve around the purpose of satisfying their customers.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Entrepreneurship; Inhalers

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Embargo Period

10-1-2021

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