Date of Publication
9-2021
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Entrepreneurship
Subject Categories
Entrepreneurial and Small Business Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation Dept
Thesis Advisor
Harvey Ong
Defense Panel Chair
Raymond Paderna
Defense Panel Member
Patrick Hariramani
Abstract/Summary
Praetor is a product-oriented business whose name directly compliments the products offered by the corporation. The production process is through manufacturing slim wallets made from genuine leather making it seem like another legionnaire in a legion, while the naming scheme utilizes Latin words. The corporation aims to use the language as a factor in developing innovative products.
The name of their product is “Aurium”. The name “Aurium” came from the mixed word Aurum meaning “Gold” and Corium means “Leather”. Aurium also means “ears” where we heard your problem, so we gave out our solution. Aurium is the minimalist slim type wallet, where you can place your bills to the clip, coins on the zipper compartment, place up to 7 cards on 4 card slots, and there is a keyring that you can put your keys to be organized.
To market the product, Praetor will promote it via social media as a means of advertisement; it would also show the benefits of Aurium for potential consumers where it is a slim wallet that can give them benefits through the quick and easy access to their belongings.
The flow of sales will be a full online experience at the first quarter of operations due to the pandemic. Praetor will sell their products via online shops for efficient business. There will be a warranty of at least 7 days and a maximum of 14 days for damages and replacement and any concerns about the quality of the wallet.
Abstract Format
html
Language
English
Format
Electronic
Keywords
Entrepreneurship; Leather industry and trade—Philippines; Business planning
Recommended Citation
Sarmenta, B. G., Ang Gaeid, R. Q., Enriquez, P. X., & Espulgar, V. D. (2021). Praetor: Terminal year-end report. Retrieved from https://animorepository.dlsu.edu.ph/etdb_dsi/22
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Embargo Period
9-23-2021
