Date of Publication
10-2022
Document Type
Terminal Year-End Report
Degree Name
Bachelor of Science in Entrepreneurship
Subject Categories
Entrepreneurial and Small Business Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation Dept
Thesis Advisor
Aida Licaros Velasco
Defense Panel Chair
Wilson Cordova
Defense Panel Member
Emmanuel Fernando Jimenez
Abstract/Summary
Urban Fresh’s purpose is to start the stage of sustainable urban living in the Philippines. Through the products, the company wants to promote a healthier lifestyle and a better way of living wherein there are plants in every household, most especially in urban areas.
When it comes to innovation, Urban Fresh’s products are different in the way it is grown, sold, and maintained. hydroponically grown crops develop in a short span of 2-3 weeks. The houseplants being offered only require a bit of sunlight and a change of water every once in a while, thus having low maintenance requirements. Similarly, we want to stand out by offering delivery services, lengthy warranty policies, and a strong customer service and social media presence.
Abstract Format
html
Language
English
Format
Electronic
Keywords
Entrepreneurship; Farm produce; Hydroponics; Sustainable living
Recommended Citation
Cruz, R. G., Lazaro, M. V., De Guzman, C. J., & Uy, A. R. (2022). Urban Fresh: From our hydroponic farm to your tables. Retrieved from https://animorepository.dlsu.edu.ph/etdb_dsi/133
Upload Full Text
wf_yes
Embargo Period
12-15-2022
