Date of Publication
12-1-2025
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Communication Arts
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Advisor
Kristian Jeff C. Agustin
Defense Panel Chair
Bruno Lovric
Defense Panel Member
James Jarillas
Danzen Santos Katanyag
Martin Vidanes
Abstract (English)
Creatives In Progress (CIP) is a multimedia website that aims to aid aspiring Creative Media Production (CMP) professionals in the early stages of their careers. The platform aims to function as an educational and experiential online resource, serving as a “starter pack” for young CMP professionals to bridge the gap between their academically attained knowledge and the usual competencies demanded by the industry through accessible, industry-relevant, and localized materials.
The CMP industry showcases great promise as a lucrative and dynamic market. However, despite exhibiting substantial growth as an industry, fresh graduates, often young adults aged 18 to 25 years old, experience difficulty entering their chosen fields in the CMP industry. This difficulty is often associated with the lack of resources, credibility, connections, and skills demanded from CMP entrants. And despite the abundance of online resources and learning platforms that cater to the aforementioned challenges, the majority of them available operate from a global perspective. This thesis explores and addresses this gap by providing credible and locally relevant resources tailored to the specific needs of aspiring CMP professionals.
The CIP website is composed of three major components: 1. Featured Stories, ten articles written about the success and lived experiences of Filipino CMP professionals across a variety of specializations. The reading experience is kept immersive through the accompaniment of photographs and videos. 2. Modules, four modules, with three lessons each, on the topics of Building a Personal Brand, Managing Resources, Relationships, and Freelancing and Entrepreneurship. Through written content, curation of external resources, and helpful activities, the modules aim to provide practical and relevant learning for their users. 3. Discussion Forum, the moderated Reddit threads dedicated to cultivating a community for young CMP professionals, creating a space for them to participate directly in conversations with like-minded creatives and professionals.
At the heart of this platform is the creators’ desire to bridge the gap between academically attained knowledge and typical workforce barriers experienced by aspiring CMP professionals, and cultivate an improved CMP industry that makes space for any creative, no matter their age, experience, or background.
The website can be accessed at creativesinprogress.me.
Abstract Format
html
Abstract (Filipino)
Creatives In Progress (CIP) ay isang multimedia website na makakatulong sa mga naghahangad na Creative Media Production (CMP) propesyunal sa mga unang yugto ng kanilang karera. Ang layunin ng website na ito ay magsilbing isang “starter pack” para sa mga kabataang CMP propesyunal para maidugtong ang kanilang kaalamang nakamit sa akademia at ang karaniwang mga kakayahan na hinihingi ng industriya sa pamamagitan ng mga materyales na madaling ma-access, tugma sa industriya, at lokal.
Ang CMP ay nagpapakita ng malaking potensyal bilang isang lucrative at dynamic na industriya. Gayunpaman, sa kabila ng kanilang potensyal, ang mga bagong gradweyt, kadalasang mga batang may gulang na may edad na 18 hanggang 25 taong gulang, ay hindi agad nakakapasok sa kanilang mga napiling larangan sa industriya ng CMP. Ang kahirapan na ito ay kadalasang nauugnay sa kakulangan ng kredibilidad, koneksyon, at kasanayang madalas na hinihingi mula sa mga naghahangad makapasok sa CMP industriya. At sa kabila ng karamihan ng mga online na mapagkukunan at mga platform ng pag-aaral na tumutugon sa mga nabanggit na hamon, karamihan sa mga ito ay nakabatay sa pananaw na hindi lokal. Sinasaliksik at tinutugunan ng tesis na ito ang mga nabanggit na kakulangan sa pamamagitan ng paglalaan ng mga mapagkakatiwalaan at lokal na mapagkukunan para sa mga pangangailangan ng mga nagnanais maging CMP propesyunal.
Ang CIP website ay binubuo ng tatlong pangunahing bahagi: 1. Featured Stories, sampung artikulo tungkol sa mga tagumpay and karanasan ng mga Pilipinong CMP propesyunal sa iba’t-ibang larangan ng CMP. 2. Modules, apat na module, na may tig-tatlong aralin, sa mga paksa ng “Building a Personal Brand”, “Managing Resources”, “Relationships”, at “Freelancing and Entrepreneurship”. Sa pamamagitan ng mga nakasulat na nilalaman, piniling mga mapagkukunan, at mga kapaki-pakinabang na aktibidad, layunin ng mga modyul na magbigay ng praktikal at makabuluhang pagkatuto sa mga gagamit nito.
Ang diwa ng website na ito ay ang pagnanais na magbigay kaalaman ukol sa mga karaniwang hadlang na nararanasan ng mga naghahangad na propesyonal sa CMP. Makakatulong ito sa pagbuo ng industriya ng CMP na bukas para sa lahat ng malikhaing tao–anumang edad, karanasan, o pinagmulan.
Maaaring ma-access ang website sa creativesinprogress.me.
Abstract Format
html
Language
English
Format
Electronic
Keywords
Creative ability; Web sites—Design
Recommended Citation
Mercado, V. D., Tabaniag, F. E., & Ventura, A. C. (2025). Creatives in progress: A multimedia website for the early career development of aspiring creative media professionals. Retrieved from https://animorepository.dlsu.edu.ph/etdb_comm/204
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Embargo Period
12-4-2027
