Date of Publication

11-17-2025

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Ma. Angela S. Labador

Defense Panel Member

Pamela Lee
Hannah Ruth Sison-Santos

Abstract (English)

This study examined the development and implementation of two Organizational Communication (OCM) interventions for CAMP Pag-Ayo, a youth-led arts organization in Angono, Rizal. Guided by McPhee and Zaug’s (2000) Four Flows Model, the project addressed OCM gaps in volunteer engagement, internal coordination, and communication structure through the creation of (1) an onboarding organizational event entitled CAMP 101 and (2) a comprehensive organizational manual. While the Four Flows Model primarily emphasizes internal organizational communication, this study demonstrates how these communicative processes become visible and meaningful to external stakeholders in participatory contexts. In the case of CAMP Pag-Ayo, the organization’s onboarding event served as a site where internal communicative structures were not only enacted among members but also performed in ways that allowed outsiders to experience and interpret them.

The onboarding event aimed to enhance membership negotiation and activity coordination by introducing new volunteers to CAMP Pag-Ayo’s advocacies, operations, and creative culture through participatory art-based activities. Meanwhile, the manual provided a structured reference for volunteer management, internal communication, and event procedures, reinforcing self-structuring and institutional positioning. Findings from post-event evaluations and feedback forms indicated high participant satisfaction, with most respondents expressing that the event deepened their understanding of CAMP Pag-Ayo’s mission and motivated them to volunteer. The manual’s development process further promoted transparency, consistency, and shared ownership among stakeholders, serving as a sustainable communication resource for future operations. Collectively, these interventions strengthened CAMP Pag-Ayo’s internal systems, enhanced its communication capacity, and positioned it as a model for structured yet inclusive community-based arts organizations.

Keywords: Organizational Communication, Four Flows Model, Volunteer Engagement, CAMP Pag-Ayo

Abstract Format

html

Abstract (Filipino)

Ang layunin ng pag-aaral na ito ay ang pag-suri ng pagpapatupad ng interbenyong pang-Organizational Communication para sa CAMP-Pag-Ayo isang youth-led arts organization mula sa Angono, Rizal. Tinugunan ng proyekto ang pag puwang sa volunteer engagement, internal coordination, at communication structure gamit ang Four Flow Model nina McPhee at Zaug (2000) upang makalikha ng (1) isang onboarding organizational event na pinamagatang CAMP 101 at pagbuo ng (2) isang komprehensibong organizational volunteer manual. Ang onboarding event ay may tunguhin palalimin ang membership negotiation at activity coordination ng organisasyon. Isang hakbang sa layunin na ito ay pag pagpapakilala sa mga bagong volunteer ang mga operasyon, adbokasiya, at pinagmulan ng organisasyon gamit ang event at mga patrisipatibong art-based na aktibidad. Sa kabilang banda, ang manual ay nagsilbi bilang isang sanggunian para sa volunteer management, internal communication, at event procedures, na higit pang nagpapatibay sa self-structuring at institutional positioning ng organisasyon.

Ang mga datos mula sa post-event evaluation at feedback forms ay naglalaman ng mataas na antas ng kagalakan ng mga kalahok, kung saan halos ay nagparating ng kanilang mas komprehensibong pag-unawa sa misyon ng CAMP Pag-ayo at tumaas ang kanilang interest upang lumahok bilang volunteer. Ang mabusising proseso sa paglika ng man upangual ay nagsimula sa pagpapalaganap ng transparency, consistency, at shared ownership sa hanay ng mga stakeholder, at nagsilbing matatag at pangmatagalang communication resource para sa susunod na operasyon ng organisasyon. Ang layunin ng interbasyong ito ay patatagin ang internal communication ng CAMP Pag-ayo upang pagtibayin ang kapasidad netosa komunikasyon, at kredibilidad bilang organisasyon pang-sining.

Dagdag pa rito, ang pangunahing nakatuon ang Four Flows Model nina McPhee at Zaug (2000) sa internal communication, ngunit ipinakita ng pag aaral na ito kung ano ang relasyon nito sa external stakeholders na maging malinaw ang mga proseso lalo na sa mga partsipatibong konsepto. Ang onboarding event ay sumasalamin bilang espasyo upang maisakatuparan ang mga operasyon at internal structures sa pagitan ng mga bahagi ng organisasyon at naipakita rin neto at napa paranas nagpapakahulugan, at nai paunawa ng mga hindi pa parte ng organisasyon.

Keywords: Organizational Communication, Four Flows Model, Volunteer Engagement, CAMP Pag-Ayo

Abstract Format

html

Language

English

Format

Electronic

Keywords

Organizational Communication; Volunteers; CAMP Pag-Ayo

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Embargo Period

12-8-2025

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