Date of Publication

8-7-2025

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Sports Studies

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Katrina Paola B. Alvarez

Abstract/Summary

This study explores how Philippine esports organizations (PESOs) approach the inclusion of women esports athletes (WEA) within the country’s growing esports industry. While WEA are increasingly visible through promotional content and women-only tournaments, their inclusion in core, mixed-gender competitive spaces remains shaped by broader institutional and cultural dynamics. Rather than framing inclusion as a simple question of presence or absence, this study investigates how it is constructed, communicated, and negotiated across multiple layers of organizational practice.

Grounded in Framing Theory and Queer Theory, the research examines how inclusion is defined and enacted through both public discourse and internal strategies. It employs semi-structured interviews with key stakeholders and a textual analysis of public-facing materials to understand the multiple, and at times contradictory, ways inclusion is operationalized in Philippine esports. By centering the perspectives of those within the system, this study aims to surface the structural and cultural forces that shape how inclusion is made possible, limited, or redefined in this context.

Abstract Format

html

Language

English

Format

Electronic

Keywords

eSports players; Women athletes--Philippines

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Embargo Period

8-18-2025

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