Case studies on human behavior in organization marketing management and business policy

Ellen Sy Yau

Date of Publication

1981

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations | Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Vicente D. Dakay

Defense Panel Chair

Simon A. Mendoza, Jr.

Defense Panel Member

Rolando S. Magleo
Consuelo Paulino

Abstract Format

html

Language

English

Format

Print

Accession Number

TG00939

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

217 leaves, 28 cm. ; Typescript

Keywords

Organizational behavior--Case studies; Marketing—Management--Case studies

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