Date of Publication

6-1978

Document Type

Project Paper

Degree Name

Master of Business Administration

Subject Categories

Business | Marketing | Organizational Behavior and Theory

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Ernest K. Cuyegkeng

Defense Panel Chair

Eduardo T. Cañiza

Defense Panel Member

Edwin V. Fernandez
Eduardo Montenejo

Abstract Format

html

Language

English

Format

Print

Accession Number

TG00808

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

123 leaves, 28 cm. ; Typescript

Keywords

Organizational behavior—Case studies; Marketing—Case studies

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