Date of Publication
3-2008
Document Type
Master's Thesis
Degree Name
Master of Business Administration
Subject Categories
Advertising and Promotion Management | Business
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Thesis Adviser
Jose Layug
Defense Panel Chair
Rachel A. Quero
Defense Panel Member
Dennis Berino
Roy Joseph Rafols
Abstract/Summary
The Philippine Constitution provides that advertising agencies must be at least seventy percent Filipino owned, because the industry is impressed with public interest. Despite leaving only as much as thirty percent to foreign owners, the Philippine advertising industry is dominated by multinational agencies. This study aims to ascertain which business and legal factors are directly affecting the competitiveness of fully Filipino owned advertising agencies, and whether the Constitutional provision is one of them.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG004538
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
80 leaves, 28 cm.
Keywords
Advertising agencies—Philippines; Competition—Philippines
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Recommended Citation
Pozon, I. A. (2008). Fully Filipino owned advertising agencies: An examination of the legal and business factors that affect competitiveness. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/6476
