Date of Publication

12-2019

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Julie Balarbar

Defense Panel Chair

Benison Cu

Defense Panel Member

Bienvenido Encarnacion
Jose Luis Liongson

Abstract/Summary

This study focused on the subject matter of social media selling practices particularly on Facebook.

The segment of interest of this study are life insurance agents particularly insurance financial advisors selling traditional and/ or investment-linked products only in various categories such as, but not limited to, health, retirement, education and savings to name a few.

This study is anchored on the following assumptions: (1) Social media will continue to be a key means of engagement among individuals such as family and friends as well as between individuals and business entities of various sizes; (2) Social media selling will continue to exists and grow as a subject matter in digital marketing; and, (3) Finance and insurance activities will continue to be the 4th largest industry in terms of number of business entities as well as employment produced in the MSME sector of the Philippines

Abstract Format

html

Language

English

Format

Electronic

Keywords

Insurance—Internet marketing; Internet marketing

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Embargo Period

8-14-2022

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