Added Title

Improving the visibility, attractiveness, and sales of TTPPH Online Bookstore for the benefit of its customers and stakeholders

Date of Publication

12-23-2020

Document Type

Master's Thesis

Subject Categories

Business Administration, Management, and Operations | Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization

Thesis Adviser

Patrick Aure

Defense Panel Chair

Paquita Bonnet

Defense Panel Member

Jaime Cempron
Denver Daradar

Abstract/Summary

TTPPH is a Locally owned online bookstore which has been established on March 26, 2020. The online store mainly sells Books, notebooks, and children's puzzles. The business started with 26 Skus, 53 items in total with a starting capital of 18, 330.PHP. The store was initially founded and operated by 2 partners. Where in which after five months two additional partners were brought in to assist with the overall operations of the business making the total partners 4. This study looked into the issues encountered in managing an online bookstore and shared the actions taken to resolve the identified issues.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Internet bookstores; Internet bookstores—Marketing

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Embargo Period

8-3-2022

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