Date of Publication

4-2009

Document Type

Master's Thesis

Degree Name

Master of Arts in Language and Literature Major in Literature

Subject Categories

Arts and Humanities | Social and Behavioral Sciences

College

College of Liberal Arts

Department/Unit

Literature

Thesis Adviser

David Jonathan Y. Bayot

Defense Panel Chair

Paz Verdades Santos

Defense Panel Member

Gerardo Torres
Genevieve Asenjo

Abstract/Summary

With the influx of Korean nationals in the Philippines also came the phenomenal rise in popularity of the Tagalog-dubbed Korean dramas or Koreanoveals, and the number of Filipinos employed in jobs with a service-oriented nature. Indeed, globalization has dissolved strict national boundaries and subtly yet expediently facilitated the transfer of bodies, cultural products, and ideologies that perpetuate inequality. Investigating the reasons behind the passivity and tolerability of the Filipinos to the service-provider roles they take while serving as hosts to these foreign nationals, the study examined two Koreanovelas Jewel in the Palace (2003) and Full House (2004) as representative texts in a structuralist reading of the Korean cultural artifacts widely consumed by the Filipinos. Rendered a semiological demythologizing reading with focus on binary oppositions and narratological pattern, the Koreanovelas yielded a structure which supports a “grammar” of servitude which positions the Filipino subject to invisibly render itself as the other in the Korean-Filipino relation imaginary. The Koreanovelas, with all its romantic conventions, helped facilitate the Filipinos’ creation of their own hegemonic reality masked in a global service-economy with invisibility and acceptability. With this, the study explored on an interestingly new concept that it exposed – a self-othering, or auto-Orientalism which the Korean presence in the Philippines foregrounds.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004510

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

73 leaves, 28 cm.

Keywords

Koreans—Philippines; Korean drama—Philippines; Mass media and globalization; Cultural appropriation—Philippines

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Embargo Period

4-21-2022

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