Date of Publication

4-25-2019

Document Type

Master's Thesis

Degree Name

Master of Science in Entrepreneurship

Subject Categories

Entrepreneurial and Small Business Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Emilina Sarreal

Defense Panel Chair

Patrick Hariramani

Defense Panel Member

Junnell Guia
Monina Mercado

Abstract/Summary

Incorporated in May 2009, People’s Choice Cycle Parts Corporation is a small enterprise that imports and locally purchases trusted China motorcycle parts & accessories, and wholesale and retail them to end users, distributors, sales agents, and motorcycle assemblers of parts from junkshops nationwide. The corporation is known for its two brands Dura (Tire, Battery, Brake Pad, Brake Shoes, Cable, Halogen bulb, Motor Oil, Horn, Oil Seal with Dust Seal, Carburetor, Shock Absorber, Spark Plug, and Tire Sealant) and SBL (Tire and Tube). It also sells a wide variety of above-average-China quality items other than the Dura and SBL brand. Its customers have grown to over 80 wholesalers and retailers across 41 cities and provinces nationwide. It also owns a store in 345, 2nd Street, 10th Avenue, Caloocan City, which caters to the end-users, small distributors, sales agents, and motorcycle assemblers of parts from junkshops. This growth plan focuses on the store.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Motorcycle supplies industry—Philippines

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Embargo Period

5-29-2022

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