Date of Publication

2005

Document Type

Master's Thesis

Degree Name

Master of Arts in International Studies major in Asian Studies

Subject Categories

East Asian Languages and Societies | Japanese Studies

College

College of Liberal Arts

Department/Unit

International Studies

Thesis Adviser

Carmelo Callueng

Defense Panel Chair

Alexa P. Abrenica

Defense Panel Member

Danilo T. Reyes
Fujio Yoshina

Abstract/Summary

This study described the images and perceptions of France as a tourism destination perceived by Japanese students who watched different types of movies: the positively assessed and the negatively assessed French movies. The study primarily employed descriptive research design that combined quantitative and qualitative approaches. The quantitative approach pertained to the use of image survey and the qualitative approach used the Focus Group discussions. Results showed that there are certain cognitive and perceptive attributes of tourism destinations that are highly influenced by movies depiction. However there are certain cognitive aspects that are not influenced at all. Affective attributes measured proved to be strongly affected by the type of movies seen. The overall image assessment of France among the Japanese revealed to be towards the positive scale. It is concluded that movies are important tool in enhancing images of tourism destination. There maybe certain attributes that are not readily influenced by movies such as stereotyped images but good movies depiction of these destinations will certainly help in improving tourism destination images.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004172

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

82 leaves, 28 cm. ; Typescript

Keywords

France—Description and travel—In motion pictures; Japanese--Travel

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