Improving the front deskreception area for Pacific Front Baler Beach Resort

Date of Publication

2018

Document Type

Master's Thesis

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Raymund B. Habaradas

Defense Panel Chair

Louie A. Divinagracia

Defense Panel Member

Azenith H. Castillo
Jaime T. Cempron
Maria Victoria P. Tibon
Brian C. Gozun

Abstract/Summary

The purpose of this action research is to address the owners hesitation in conducting marketing for the resort. Two whole cycles were done for this project. In the process, different sets of practices are used. The following are first person practice, second person practice, and third person practice. Frameworks such as the ORJI for journals, Ladder of Inference, Left Hand Column, and Four Parts of Speech were applied in the process of inquiry for data generation. In its construction, it was found that the causal factors to the issue on the owners hesitation in conducting marketing were the resorts inadequacy in delivering quality service to its customers due to poor services, poor/lack of systems, and poor aesthetics. Through collaboration, the intervention was tailored based on the business current capacity and capability aimed to deliver quality service. Thus, the improvement of the front desk reception area was thought of.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG007030

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Keywords

Industrial management; Industrial organization; Beaches--Philippines

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