An analysis of planned purchase of life insurance products among Metro Manila consumers

Date of Publication

2017

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Claro G. Gañac

Defense Panel Chair

Regina C. Dy

Defense Panel Member


Elfin Jay E. Magno
Angelo A. Abejero
Brian C. Gozun

Abstract/Summary

The Philippines has a low insurance penetration rate compared to other Asia-Pacific countries at 1.14%. The purpose of this study is to gain insight on how insurance companies and other stakeholders can increase the take up rate of life insurance by studying the six predictor variables namely, the attitudinal beliefs, subjective norms, perceived control, financial literacy, ones present bias and savings, and the effect of demographics to the predictor variables in relation to the planned purchase of life insurance products among Metro Manila consumers. The researcher focused on the working individuals in Metro Manila and in order to gain inclusive information, used a survey of (134) respondents. The researcher used linear regression and found that behavioral beliefs has the strongest influence on the planned purchase of life insurance while financial literacy has a negative relationship on the planned purchase of life insurance.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG007179

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Keywords

Life insurance--Philippines; Insurance--Philippines

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