An analysis of planned purchase of life insurance products among Metro Manila consumers
Date of Publication
2017
Document Type
Master's Thesis
Degree Name
Master of Science in Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Claro G. Gañac
Defense Panel Chair
Regina C. Dy
Defense Panel Member
Elfin Jay E. Magno
Angelo A. Abejero
Brian C. Gozun
Abstract/Summary
The Philippines has a low insurance penetration rate compared to other Asia-Pacific countries at 1.14%. The purpose of this study is to gain insight on how insurance companies and other stakeholders can increase the take up rate of life insurance by studying the six predictor variables namely, the attitudinal beliefs, subjective norms, perceived control, financial literacy, ones present bias and savings, and the effect of demographics to the predictor variables in relation to the planned purchase of life insurance products among Metro Manila consumers. The researcher focused on the working individuals in Metro Manila and in order to gain inclusive information, used a survey of (134) respondents. The researcher used linear regression and found that behavioral beliefs has the strongest influence on the planned purchase of life insurance while financial literacy has a negative relationship on the planned purchase of life insurance.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG007179
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer disc ; 4 3/4 in.
Keywords
Life insurance--Philippines; Insurance--Philippines
Upload Full Text
wf_no
Recommended Citation
Ingente, A. P. (2017). An analysis of planned purchase of life insurance products among Metro Manila consumers. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5397