An integrated marketing communications campaign for Viva Modeling Agency
Date of Publication
2016
Document Type
Master's Thesis
Degree Name
Master of Marketing Communications
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Shane Aldrin M. Bellare
Defense Panel Chair
Luz T. Suplico-Jeong
Defense Panel Member
Romeo M. Catap, Jr.
Diana Jean S. Hernandez
Luz T. Suplico-Jeong
Abstract/Summary
The whole campaign is about launching Viva Modeling Agency (VMA) towards gaining customers, bringing life to the needs of the client for advertisements. Giving an emphasis that Viva models are talented and professional. The company can cater to different appearances and skills being required to a brand. With this it will focus on capitalizing both models' expertise as well as the harmonious relationship with the clients.
The operation will use different creative strategies that will promote VMA. It will use various medias such as digital, events, word-of-mouth marketing, and personal selling. A proposed one night Viva Modeling Agency launch event and one year awareness campaign is being introduced and to be used.
Budget allocation for this plan would have a bulk on event expenses. The campaign aims to amplify the company's image as well. Not only form VMA but also for Viva as an entertainment company that supplies tall ended individuals. This is a campaign bringing out the life of every brand.
Abstract Format
html
Language
English
Format
Accession Number
TG06874; CDTG006874
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
84, [80] leaves ; illustrations (some color) ; 28 cm. ; 1 computer disc ; 4 3/4 in.
Keywords
Advertising campaigns--Philippines; Modeling agencies--Philippines; Viva Modeling Agency (Philippines)
Recommended Citation
Gemora, V. C. (2016). An integrated marketing communications campaign for Viva Modeling Agency. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5291