An integrated marketing communications campaign for Jamba Juice Philippines

Author

Patricia Angela G. Serrano

Date of Publication

2014

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006295

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Communication in marketing; Advertising—Beverages

Recommended Citation

Serrano, P. G. (2014). An integrated marketing communications campaign for Jamba Juice Philippines. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5120