An integrated marketing communications campaign for Fountain International School
Date of Publication
2014
Document Type
Master's Thesis
Degree Name
Master of Marketing Communications
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Donald Patrick Lim
Abstract/Summary
Fountain International School is a private, non-sectarian education institution located in San Juan Metro Manila. The school has two campuses: Grade School is located at Annapolis Greenhills while the High School Department is located at Santolan Road, San Juan City. Fountain International School is a Cambridge accredited school with a curriculum that focuses mainly on Math, Science and English. The school takes pride in providing its students with an international standard quality of education. It offers both academic and co-curricular activities, which involve clubs, and organization activities, local and international educational trips and various inter-school and international science and math competitions. The school caters to both Filipinos and foreign nationals.
This IMC campaign aims to create awareness of Fountain International School as a school that provides quality education, cultivating students to become globally competitive. An improved marketing and brand awareness is needed to be able to identify Fountain International School among its competitors with other international schools and also from private schools in the San Juan area. The campaign will highlight the services offered by the school that aims to persuade more parents to enroll at Fountain International School.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG006278
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
computer optical disc.
Recommended Citation
Medina, M. D. (2014). An integrated marketing communications campaign for Fountain International School. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/4880