An integrated marketing communications campaign for Fountain International School

Date of Publication

2014

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Donald Patrick Lim

Abstract/Summary

Fountain International School is a private, non-sectarian education institution located in San Juan Metro Manila. The school has two campuses: Grade School is located at Annapolis Greenhills while the High School Department is located at Santolan Road, San Juan City. Fountain International School is a Cambridge accredited school with a curriculum that focuses mainly on Math, Science and English. The school takes pride in providing its students with an international standard quality of education. It offers both academic and co-curricular activities, which involve clubs, and organization activities, local and international educational trips and various inter-school and international science and math competitions. The school caters to both Filipinos and foreign nationals.

This IMC campaign aims to create awareness of Fountain International School as a school that provides quality education, cultivating students to become globally competitive. An improved marketing and brand awareness is needed to be able to identify Fountain International School among its competitors with other international schools and also from private schools in the San Juan area. The campaign will highlight the services offered by the school that aims to persuade more parents to enroll at Fountain International School.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006278

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

computer optical disc.

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