Integrated marketing communications campaign for Warung Indo
Date of Publication
2015
Document Type
Master's Thesis
Degree Name
Master of Marketing Communications
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
This Integrated Marketing Communication campaign is created to expand awareness of potential customers of Warung Indo Restaurant. Warung Indo Restaurant serves sumptuous food ranging from breakfast, lunch, and dinner. This campaign aims to increase the lunch and dinner sales of the Warung Indo Restaurant and promote the interaction between Warung Indo Restaurant and its target market.
Indonesian food restaurants experience lesser but tighter competition as compared to restaurants with other cuisines this is due to the smaller number of Indonesian food restaurants in Manila, but it is also because of the fact that there is a potential market.
The big idea of the IMC Campaign: A Taste of Indonesia- Your Everyday Indonesian Meal . Considering Warung Indo Restaurant's target market, digital/ social media would prove to be most useful in advertising. It is the best way to communicate with the customers. It would also cost less and would be an effective way to reach customers.
Target market of the campaign: 1) Male and Female, 20-50 years old, living or working in Salcedo Village, Makati, belonging to the social economic class B and upper C. 2) Food lovers and professionals whom usually bring friends and families to the restaurants. Not limited to Indonesian food lovers, especially to people who would like to take a food adventure. Delectable-looking foods attract people to try and taste, especially foreign cuisines people like to try new food all the time which is why Warung Indo Restaurant could prove to be very enticing and appealing.
Abstract Format
html
Language
English
Format
Accession Number
TG05903
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
leaves ; 28 cm + 1 computer optical disc.
Keywords
Restaurants--Marketing; Sales promotion; Warung Indo
Recommended Citation
Wang, F. (2015). Integrated marketing communications campaign for Warung Indo. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/4803
