Title

A strategic management paper for Kuryente Multi-Sales Corp

Author

Christine Jo

Date of Publication

2005

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Abstract/Summary

The retail industry remains to be a promising and thriving industry having substantial contributions to the economy. There are numerous categories in this industry classified according to their product offerings. One category is the electrical retail category. Major types of players in this segment are do-it-yourself stores, home depots, and traditional hardware stores. This category has many opportunities that it can take advantage of, namely, advancement of information technology, lower trade barriers, creating in-house brands, franchise expansion, rise of electronic and mobile commerce, and geographic expansion. However, it is also faced with major threats such as intense competition, proliferation of fake products, direct selling, and a possible economic slump. There exists a strong rivalry among competitors due to the numerous players present in the market. The effect of the Retail Trade Liberalization Act, which allowed foreigners complete ownership of a retail establishment

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1224

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

52, 38 unnumbered leaves ; 28 cm.

Keywords

Stores; Retail--Philippines; Electric apparatus and appliances--Philippines; Kuryente Multi-Sales Corp (Philippines)

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