A strategy paper on My Playroom Kids Care Center Corp

Date of Publication

2004

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

Day care center is a place where parents can leave their children for supervised play and learning. There is a definite need for day care centers as more and more mothers are forced to find their jobs outside the home. This is due in part to the current economy, and unfortunately, single mothers who might ordinarily stay at home and care for their own children must seek income to help make ends meet.

My Playroom is a day care centers found in the malls. It is a place for parents or guardians to safely deposit their kids while they go to work or do their shopping at their own convenient pace. This paper aims to provide an industry analysis by considering the economic and socio economic factors affecting the day care industry. At the same time, assess the existing strategies, strengths and weaknesses of the company in order to come up with recommendations and strategies to improve operations and sales of the company, supported by a five year financial projection.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1216

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

60 leaves, Illustrations ; 28 cm.

Keywords

Day care centers--Philippines; My Playroom Kids Care Center Corp (Philippines)

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