Strategic management plan for Banco de Oro Universal Bank
Date of Publication
2002
Document Type
Oral Comprehensive Exam
Degree Name
Master of Business Administration
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Abstract/Summary
Banco De Oro Universal Bank is one of the fastest growing bank in the industry. From a medium size bank competing with small players to a medium size bank, competing with the big time players. The bank continue to show its resiliency and strength, towards its mission of becoming the referred bank in its niche market, as such measures its success in terms of growth, profitability, asset quality, customer satisfaction and shareholder value. This can be achieve by a generic strategy focus on differentiation.
Considering that BDO is competing in a fragmented industry, the key strategy towards achieving its goals and objectives is differentiation in serving its niche market by pursuing forms of uniqueness in terms of efficiently performing primary activities, most valuable to clients.
Abstract Format
html
Language
English
Format
Accession Number
OCE1209
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
91 leaves ; 28 cm.
Recommended Citation
Kallos, M. (2002). Strategic management plan for Banco de Oro Universal Bank. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/4529
