An integrated marketing communications campaign for Holcim Philippines
Abstract/Summary
This campaign is created to drive brand awareness of Holcim in the country. Its main objective is to translate its global standards to a value that target customers here in the Philippines can relate to. The campaign uses several media outlets ranging from below the line to above the line advertising. The entire campaign is created under the basis of customer value creation and how a product such as cement can relate to them in a more personal way.
This paper has been withdrawn.
