Date of Publication
2009
Document Type
Master's Thesis
Degree Name
Master of Marketing Communications
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract Format
html
Language
English
Format
Accession Number
TG05402
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
59, 1 unnumbered leaves ; illustrations (some colored) ; 28 cm.
Keywords
Sunglasses—Marketing; Sunglasses industry—Philippines
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Recommended Citation
Pecjo, M. (2009). An integrated marketing communications campaign for Ray-Ban Philippines. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/4415
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