An empirical investigation on the factors affecting consumers' attention when scanning menu of quick-service restaurants

Date of Publication

2012

Document Type

Master's Thesis

Degree Name

Master of Science in Industrial Engineering

College

Gokongwei College of Engineering

Department/Unit

Industrial and Systems Engineering

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG005136

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

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