Tourism purchase behavior: Identifying the marketing mix elements that influence Chinese overseas students in their choice of tourist destinations
Date of Publication
2011
Document Type
Master's Thesis
Degree Name
Master of Science in Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG005059
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Recommended Citation
Shen, Q. (2011). Tourism purchase behavior: Identifying the marketing mix elements that influence Chinese overseas students in their choice of tourist destinations. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/4081
COinS
