Leadership in Philippine Telco Industry

Date of Publication

2001

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

Globe Telecom is a telecommunication company that is considered in the telecom industry as market leader in digital mobile service. The company established itself as the market leader in digital mobile communication with its subscriber base close to 2.5 million subscribers by end 2000.

Presently, Globe is facing challenges and in the coming years. Among these are (uncertainties in the country's political and economic system, (b) managing company's growth, (c) cost balancing between building and operation a high quality network while offering an affordable product to different target market.

In the face of these keys challenges, Globe will continue to be at the front of catering to the ever-growing demand for more sophisticated wireless services by enhancing its capabilities in new technology. With continued focus on growth combined with profitabilty, Globe aims to capture under-penetrated markets and harness the economic potential of its existing subscriber base.

This paper will addresss the key strategic issues that the company is facing, specifically: (1) how to sustain explosive growth base (2) how will the management maximize the business opportunity and benefits available in Islacom acquisition? (3) how will the company defend its market leadership from the number one challenger--Smart? (4) interconnection issue- how will the company address the risk and challenge of interconnection to its competitor, PLDT and Smart? (5) fast moving telecom industry- how will the company strategize in a fast moving telecom industry? and (6) political and government regulation- how will Globe address the political instability of the government, its law and regulation that directly affects the company and the industry as a whole

Abstract Format

html

Note

At head of title: Globe Telecom.

Language

English

Format

Print

Accession Number

OCE1115

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

85 leaves ; ill. (some col.) ; 28 cm.

Keywords

Telecommunication--Philippines; Globe Telecom

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